Quick Tips: Increase your Spotify Reach with Discovery Mode

Spotify's Discovery Mode is an innovative tool for artists and labels, designed to enhance the visibility of their music in Spotify's personalized playlists. This feature is accessible through Spotify for Artists and is already showing significant results in connecting artists with new audiences.

The TLDR

• Global Reach: Discovery Mode has proven effective in helping artists find new fans, with 58% of first-time artist discoveries coming from listeners outside the artist’s home country. On average, tracks in Discovery Mode are streamed in 100 markets during the campaign period​​.
• Artist Control: Artists have the power to influence Spotify's personalized recommendations by selecting priority tracks. This control allows them to align Discovery Mode with their release strategies, milestones, and fan engagement plans​​.
• Cost-Effective Marketing: Discovery Mode operates without an upfront cost. Instead, Spotify charges a commission on streams where Discovery Mode is active, deducted from future Spotify statements. This makes it accessible to artists at all career stages​​.

Artists like mehro and Terrace Martin have utilized Discovery Mode effectively to expand their reach and engage with new fans. Mehro saw a four-fold increase in new listeners and reached audiences in 15 new markets, while Martin experienced a significant 36.8% gain in reach on Spotify.

By only lowering stream commission, Discovery mode is a super accessible option for artists looking to tap into Spotify's audience to grow their own. If you're just starting out, it couldn't hurt to sign up for access and give it a try. However, while Discovery Mode offers significant advantages, artists should also consider the impact of the reduced per-stream rate during the Discovery Mode campaign. It's a trade-off that could hurt artists who know they have a hit on their hands.

In conclusion, Spotify's Discovery Mode presents a valuable opportunity for artists to amplify their music's reach without the burden of upfront costs. Its ability boost streams makes it an attractive tool for artists looking to expand their audience and establish a stronger presence on Spotify. That being said, it should be used with caution.

Read more at https://artists.spotify.com/discovery-mode & https://artists.spotify.com/blog/discovery-mode-terrace-martin