As a third-year Marketing major at Penn State, transitioning from the satellite campus of Penn State Brandywine to the main campus introduced me to a host of new challenges and opportunities. The shift wasn't just moving away from my friends and family; it marked a turning point in

Many artists and brands operate under the misconception that effective market research and design optimization are luxuries reserved for the big players with deep pockets. However, this couldn't be further from the truth. With innovative tools and a bit of ingenuity, small brands and artists can employ sophisticated