Universal Music Group and TikTok Announce New Licensing Agreement
Yesterday, Universal Music Group (UMG) and TikTok have finally arrived at a new agreement. This deal reinstates UMG's music catalog on TikTok, marking the end of a three-month standoff due to disputes over artist compensation and AI-generated music.
The TLDR
- New promotional tools: Features like "Add to Music App" and integrated ticketing aim to help artists build their fanbases. For non UMG artists, this is the most important thing to keep your eyes on
- UMG's catalog returns to TikTok: Artists like Taylor Swift, Drake, and Billie Eilish are back on the platform.
- Better Pay: The deal includes improved payments for UMG's artists and songwriters.
- AI protections: The agreement includes measures to prevent unauthorized AI-generated music on TikTok.